The profession of wedding planner
A
bit of history about wedding planner
The role of the professional
wedding planner also known as bridal’s consultant has evolved over the years.
Wedding planners are based
worldwide but the industry is the largest in the USA, Western Europe and China.
This profession became popular in the Unites States in the forties but at the
beginning, this service was offered to the richest people and stars. Nowadays,
there are different types of wedding planners such as destination wedding
planner or luxury wedding planner like the agency AM Events &
Lifestyle.
Yet, wedding planner is a very
ancient profession and event organization has been existed for centuries. In
fact, Cleopatra herself used event planner called scribes who were in charged
of ceremony or bath organization (rituals in ancient Egypt).
Luxury
wedding planner: field of expertise and evolution
The profession of wedding
planner appeared in France in 2000 and has become a very popular term. Indeed, wedding
planning is a popular entry point for aspiring solo entrepreneurs to break into the
industry. Some entrepreneurs are now tapping niche markets to distinguish themselves
like luxury weddings and destination weddings.
Nowadays, 85% of American
couples decide to hire a wedding planner to organize and coordinate the big day
(a modern wedding takes 528 hours, or 22 full days, to plan) while only 10% of
French couples choose to hire a wedding planner.
The wedding industry is an
important business and the average cost of weddings has increased by 16,34% in
the past 10 years. This is the reason why new luxury wedding planners were
born between the mid 1990s and the mid 2000s.
Becoming
a luxury wedding planner in France
In France, the profession of
wedding planner is not really controlled and you can create your own wedding
and event planning company without any formation or knowledge about the
subject. A lot of people have decided to work in the wedding industry and this
new profession has becoming trendy.
However, in some cases, they
don’t really measure all the requirements needed to plan an event. This is particularly
true in the case of a luxury wedding planner who has to plan large-scale
events.
The Agency AM Events &
Lifestyle, founded by Angélique MEUNIER, a luxury wedding planner and a high-end
event producer, combines the luxury and the French elegance with the
magnificence and the American savoir-faire.
Feel free to go and visit the
agency website at: https://www.ameventsandlifestyle.com/eng/